THIS JUST IN: MICROSOFT KIND OF FULL OF CRAP

You can pre-order Windows 7 upgrades 1/2 price right now, which is kind of a good deal. If you don’t need a 64-bit OS right effing now, you’ll never get a better deal.

What I don’t get is this:”There are a limited number of copies available. The offer will end when they’re gone, or July 11—whichever comes first.”

So Microsoft is saying that something digital and infinitely copyable is limited? That’s absurd. Beyond that they’re saying there’s a limited quantity of something that doesn’t exist yet. Maybe I’m being curmudgeonly, but it would be more accurate to say “We will only sell a limited number of copies at this price.” or “we will only honor this price until July 11th.”

But unless Microsoft actually says “We’re only selling X number” and sticks to it, I think they’re lying. I think this is nothing more than a marketing ploy to gauge interest in the new release. Why would they leave money on the table, if people are willing to buy right now? And if their concern is that this pre-order promotion might cannibalize future sales, then maybe they shouldn’t have made the offer at all.

Besides which, the number of people buying a retail OS upgrade is a rounding error with respect to their OS sales. Nearly all Microsoft OS are pre-installed on new computers, and only the geekiest among us ever install a new OS, let alone pay for it. They can’t even get a lot of people to update their current system to fix security problems.

4 thoughts on “THIS JUST IN: MICROSOFT KIND OF FULL OF CRAP”

  1. Have you used windows 7?

    I’m running Vista on a non-music computer and I think it’s just dandy. The idea that the processes and RAM usage have been optimized make going to 7 exciting.

    ps: you are being curmudgeonly

  2. It’s just a coupon isn’t it? Why complain about the expiry date of a coupon? Smells of easy target.

    I’ve been running Windows Server 2008 R2 RC (server version of Windows 7) for about a month now and like it plenty. The UAC is less obtrusive and it’s got performance tweaks that are quite noticeable in certain situations, but for average users it will just be a friendlier experience with a slight performance gain. Primarily it’s just Vista without most of the headaches and a few new features. I’m a massive advocate of Hyper-V in the server version, so the performance and manageability gains there are the primary improvement for me, but there’s definitely lots of other good tweaks going on under the hood if you care about them. Technet magazine is a good starting point if you want to plunder the depths of what you’ll actually get.

  3. I have tried out the Windows 7 beta — not even the current release candidate — and I think it’s what Vista should have been. I wasn’t complaining about the product, just the disingenuous marketing.

  4. While it’s probably naive to assume that what they say in the FAQ is accurate at face value – that it’s a reward for beta tester effort – on further inspection it both makes sense and fits with their broader patterns of behaviour at the moment. They are pushing pre-release community testing of all sorts heavily at present and it’s worth considering that by encouraging attentiveness to their products pre-release they are getting better test data earlier and getting better feedback on features, etc. Ultimately I think it makes sense, and a gimmick-y marketing effort behind it (which actually does save a handful of people cheaper licenses) is no more objectionable than most marketing ploys.

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