He sweat so much, he could keep fish alive in his armpits…

I had a not-enough-coffee moment this morning, where I wanted to look up something about Traktor and instead went to Traktor.com which is a company of film-makers who among other things make commercials. It’s worth going to the site for the demo reel that plays automatically. It’s structured as a movie trailer, but since it packs in “trailer moments” from something like 50 short films, it makes your head reel to construct a mental model of the non-existent movie it promotes.

And their individual films are pretty great too. This one tells a story that needs no words:

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