A new product at my Supermarket is called “Move Over Butter.” I thought this was so hilarious I bought some. OK on toast but not as good a butter replacement for cooking as Smart Balance.
In researching a post about this topic, I found that there’s actually a definitive post on SeriousEats about stuff people buy when they think they shouldn’t buy butter.
And apparently “Move Over Butter” is a resurrected brand name, because there’s early 90s commercials for it that are just awesome:
And here is the classic riff on “I Can’t Believe It’s Not Butter”