Harry Allen posted about this, but it’s too good not to share. This ad is the culmination of the barmy series of ads that started with Bruce Campbell singing “Hungry Like A Wolf.” Not only are the ads really funny, they are a mirror maze of masculine signifiers, parodies of masculine signifiers, and affirmations of masculine signifiers. They have a dreamlike quality I don’t see often in advertising, and they look like everyone involved in making the ads is having so much fun it’s hard not to join in.

And I was already a satisfied customer, because most everything else you can get at the supermarket smells like ass to me.